Charlie Kirk Is Selling Pain Relief Supplements To Boomers Watching Fox News

Charlie Kirk might currently be busy trying to get Americans to believe Juneteenth is some sort of anti-Independence Day leftist plot, but before that, he was cashing in by trying to sell weird supplements to boomers watching Fox News.

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The right-wing radio personality is shilling for something called Relief Factor, “the 100% drug-free supplement that’s helping tens of thousands of people, young and old, to get out and stay out of pain.”

The commercial was shared to Twitter on Thursday after Daily Beast editor Justin Baragona caught wind of it and felt like the world really needed to check out this capitalist nightmare.

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Everything about it reads as though someone played a bunch of commercials aimed at the 50+ conservative demographic for an AI and had it spit one right back out.

Not only does it open on Kirk inexplicably tossing a football around with some dude in sunglasses, but it also features a testimonial from a woman named Tracy who casually mentions she’s a police officer. The only thing that’s really missing is a random American flag.

Obviously, it’s not unusual for brands to use recognizable personalities to sell their products. What’s hilarious with this one is that Relief Pain, aimed at people experiencing age-related pain aka boomers, is so specifically targeting its demographic that they’re 1) advertising on Fox News, 2) using the only folks recognizable to people who spend their days rotting their brain away on the network—even if those people are 27 years old and unlikely to actually be using the supplements themselves.

And while Kirk isn’t the only right-winger to have made some cash advertising the product, people on Twitter were more than ready to dunk on him for it.

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But arguably the best part of the whole thing was the commercial lead-in from Fox News as they wrapped up a story about unemployment benefits, with an unexpectedly relevant “it’s not about red and blue, but all about people making green.”

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*First Published: June 18, 2021, 8:04 am

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