The NRA is desperately trying to stay relevant in the middle of their bankruptcy, particularly after their petition to declare bankruptcy in the state of Texas, where the laws would be more favorable to them, was rejected. NRA president Wayne LaPierre’s promise that the group remains “strong and secure” in the face of an increasingly grim financial and legal situation fell a bit flat with an ad revealing that they apparently can’t even afford to hire a copy editor for their ads featuring Senator John Kennedy awkwardly cleaning his tiny gun.
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The NRA Twitter account promised that the video would “trigger the libs,” and they weren’t entirely wrong. It just turns out that what was triggered was laughter rather than anger or fear.
“Folks, I believe that love is the answer, but you oughta own a handgun just in case,” says Kennedy as the camera zooms out to reveal his gun and cleaning kit.
The music choice for this ad, not to mention the choice of one of the least threatening and most uncool senators available, is bad enough. The messaging, which suggested to many that if “love” doesn’t work out you should just shoot somebody, is even worse. But what really got people “triggered” judging by the comments is the fact that the NRA misspelled “believe” in the overlay text as “belive.”
As the organization celebrated the passing of a bill in Texas that allows people to carry handguns in the state without any kind of permit, safety training, or background check, their critics were asking if they performed a background check on the people they hired to make this latest “trigger the libs” video.
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LaPierre promised that the NRA is “not going anywhere” after their petition to declare bankruptcy and reincorporate in Texas was rejected, putting them back in New York where Attorney General Letitia James is suing to dissolve the organization for misuse of charitable funds. James’ office intervened in the Texas petition case, arguing that the NRA’s requests were an attempt to “remove the NRA from regulatory oversight.”
The NRA’s petition was dismissed by the judge “without prejudice,” meaning they could file the same petition again, but they’re unlikely to do so without similar opposition, especially as long as they continue to put themselves in the spotlight with their terrible video ads.
*First Published: May 25, 2021, 10:17 am
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